Companies, problems, and outcomes worth studying
SEBI-licensed RTA offering end-to-end mutual fund APIs.
A software development agency that later launched its own product.
A digital B2C mutual fund distribution platform with a human in the loop.
A performance data provider for mutual funds.
B2C WealthTech platform focused on NRIs.
India's leading dog behaviour correction and training institute.
Writing on product, growth and the decisions between them.
From what I've observed. Not what I've read or been told.
Where I think out loud.
Weekly findings from product work, growth experiments, teardowns, and the decisions behind them. No recycled advice — just things worth thinking about.
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What people say after working together.
Straight from the people behind the work.
Piyush has helped our business solve distribution related bottlenecks. We had ads & media agencies working with us for over a year but we were always struggling with one thing or the other. Business growth was stagnant. Piyush’s understanding of the funnels and positioning has helped us grow our brand & sales.
K9 School
Has been working together since the inception of Hyperbola. We wanted to build something unique and different. Something that wasn’t solved so far. Piyush not only helped understand the space and structure but also persevered along with to find the right answers needed to build it. Worked as a consultant but nothing sort of a FTE involvement. We still do business with him.
Hyperbola
Piyush has helped us immensely in understanding and building our sales funnel for both development services and our SaaS product. He has crystal clarity on the topic of distribution and we’ve been immensely benefited over the years.
MFStack
Before we started our business, we wanted to make sure that we understood the industry really well. We hired Piyush to conduct a market landscape analysis and he presented a very beautiful and insightful report, helping us clearly visualize the blue and red oceans. We still reach out to him for any positioning related questions we have. Highly recommended to work with.
Rudo Wealth
I’m Piyush, based out of New Delhi, India. I spent my time simplifying distribution of digital products simpler than the industry usually allows.
At Cybrilla, Perccent or MFStack, the work has always circled the same question - how can we get more users, sales and top-line revenue?Outside work, I make time for slow walks with my people, reading books at cafes and sitting in silence.
“A good product without good distribution is as bad as a bad product.”
I believe in long-term work associations because, let's be practical, Rome cannot be built overnight.
I collaborate with meaningful digital companies to help them create a lasting brand, while addressing the short-term sales requirements.
Interested in working together? Let's start by understanding each other.
Write to Piyush